With the summer social season right around the corner, there’s never been a better time to add to the daily routine
Add hydration to your health routine with Phizz Daily 3-in-1. Designed for an all-in-one solution
for everyday life, this comprehensive hydration formula helps hydrate 3x faster than water alone,
In addition, it contains 7 essential electrolytes and 18 essential vitamins to support your overall health.
A cornerstone of health, hydration is the fastest-growing wellness category, with Fizz selling 65 million drinks in the past year. Setting the brand apart, it’s based on real science and offers a hydration formula that’s not just for sports. From self-improvement
Natural energy levels, mental focus and mood, to support muscle function, Phizz Daily 3-in-1 offers an easy way to support your health every day.
Plus, a new nationwide survey* of more than 1,000 adults reveals some surprising home truths.
As for the nation’s hydration habits, a summer routine reset may be just what your body needs.
Research has shown:
- While 97% of us understand that hydration is important, a third of us (32%) admit that we can go an entire day without drinking water.
- 35% of people feel dehydrated every day
- Half of the nation doesn’t drink enough water each day, with 51% expecting to feel thirsty enough to drink some water or take a hydration supplement.
- The effects of dehydration have been underestimated – especially symptoms such as mood swings, irritability and increased stress hormones
Dr. Paul Anastasiades, Ph.D. Neuroscientist, co-founder of Phizz and Head of Product Developmentsays “Maintaining proper hydration is key to supporting your daily health and well-being. One thing our recent research points out is that while many people are aware of the need to stay hydrated, they don’t fully understand the impact dehydration can have on your physical and cognitive performance. These negative effects can occur very quickly, as you need to be 1-2% hydrated before you start feeling tired, irritable, and your heart, digestive system, and other organs less efficient. are working.”
With hydration being a simple way to boost your daily health, he shares his top tips on how
to prevent dehydration.
- When you feel thirsty, you are already dehydrated – More than half of us wait until we feel thirsty
hydrate that we are already dry. It is much better to drink small
Dose regularly to prevent dehydration rather than waiting to refill after symptoms appear. - Electrolytes can help with hydration – Proper hydration requires both water and
electrolytes. Not only do they replace sweat, they help your body absorb electrolytes
and hold water. They also support nerve, muscle and energy metabolism – keeping you sharp, energized and performing at your best all around. - Create a daily ritual that works for you – When 70% of people wish they drank more water and a third of them go without water all day, it’s time to find a hydration routine that’s right for you.
This could mean taking regular water breaks, bringing a bottle to work, or adding a hydration supplement to your breakfast. - Water faster and smarter – Drinking enough water is a clear problem for many.
consider a hydration supplement. Fizz is a hypotonic drink that dissolves 3 times faster than water. Its 3-in-1 formula contains 7 electrolytes and 18 vitamins for an all-day solution. - Enjoy it – If hydration is part of your daily routine, we know it
taste is really important and it should taste good. This is an electrolytic product
struggle, so we spent a lot of money to fix it. With six flavors including our bestsellers Orange and Mixed Berry, Blackberry and Apple, Tropical Mango and our new Lemon – there’s something for everyone.
If you want a delicious solution to everyday hydration for summer – from sunny runs to beer gardens and festivals – look no further. Find out more about the Phizz 3-in-1 range at www.phizz.co
*A nationwide survey for Phizz by Attest was conducted in February 2026. Full results are available on the site
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ABOUT THE FIZZ
- No fizz. 1 in the UK’s fastest growing retail wellness category, offers a range of science-backed and award-winning products designed to transform lives through better hydration.
- The brand was founded in 2015 by a group of friends, three Australians and a British neuroscientist, who discovered a hydration gap after realizing you could lose up to six liters of water on a flight from Melbourne to London. This insight has led to a journey into how dehydration affects daily performance, recovery and well-being.
- Founder and CEO Dan Cray explains: “We realized that traditional sports drinks were not designed for everyday life – and the science behind their hydration benefits was not kept. We wanted something that did more – scientific hydration that is effective, tasty and makes the daily habit easier. This is what Fizz provides.”
- Drawing on the expertise of neuroscientist, co-founder and head of product development, Dr. Paul Anastasiades, who has an extensive background in brain health, fatigue and expertise, they have developed a scientific, all-in-one formula designed for the demands of modern life – tasty, convenient and truly effective.
- What started as a niche solution quickly gained traction with professional athletes, global airlines and major UK retailers. In fact, the brand is now stocked with every major UK supermarket retailer, with products including the signature Daily 3-in-1, Daily Energy and Daily Immune+. All of them work with a formula that hydrates 3 times faster than water, along with the added benefits – without compromising on taste. They are also vegetarian, low calorie and made with natural colors and great flavors.
- Today, Phizz is leading the electrolyte wellness trend with 91% year-on-year sales growth and over 63 million tablets sold to date, equivalent to one for every person in the UK.
- In 2025, the brand generated revenues of £9.6 million, making it the third most profitable year since its first and only capital increase in 2020.
- Looking ahead, the brand now aims to grow the UK hydration category to 225 million RSV pounds by 2030, defining hydration as an everyday wellness and performance enhancer rather than a reactive solution.
- Plus, Phizz isn’t just better for watering, it’s better for the planet. Unlike single-use bottled drinks, Fizz is packaged in a fully reusable tube, and one tube replaces up to 20 plastic bottles.
- Fizz is also the only plastic-positive brand that removes at least 1x its weight in plastic from the environment for every can sold. To date, Fiz has prevented 92,515 kg of plastic waste, which is the equivalent of 3.4 million plastic bottles or 77 Mount Everest.77 Mount Everest.
*Source: NIQ Retail Measure MNDD VMS and Dietary Health, Unit Sales 52 WE 01/24/26
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Our editorial team are writers and experts in their field. Their views and opinions are not necessarily those of Wellbeing Magazine. If you are under medical supervision, talk to your doctor or therapist before following the advice and recommendations in this article.
