A lesson I have never seen before

The lesson was painful, but the timing was perfect. I had to slow down to find the mission.

Q: Before we talk about Drop, tell us about when it all started.

Answer: It started with a simple question:

“Why are so many health products focused on marketing instead of actually helping people?”

Back in 2021, before AI can build websites, copy, create layouts and launch a business in minutes, everything will have to be done manually.

Every sign.

Any design.

Any product formula.

Every supplier conversation.

Every decision.

There were no investors.

No business partners.

No funding periods.

Everything was financed by me.

Every pound deposited was my own money.

Any mistakes were my responsibility.

Each risk was personal.

Most people only see the finished brand.

They do not see the years spent on its construction.

Q: What made you believe you could compete in such a crowded industry?

A: Honestly, I didn’t know I could.

What I did know was that I wasn’t interested in building an additional company.

I wanted to create a product that I would be proud to present to my friends and family.

Products built around efficiency.

No hype.

Not trends.

Not what was popular that month.

I believed that people deserved better.

And I still do.

Q: Your first product was not successful. What happened?

A: Succeeded.

So simple.

I invested in that money.

It has been activated.

Waited.

And nothing actually happened.

Looking back, most people probably stopped there.

But I felt I had already come too far to quit.

So I took another risk.

He invested again.

Created another product.

And this decision changed everything.

Q: When did you realize something special was happening?

Answer: When people believe in the product.

This was the part that felt surreal.

No income.

No sale.

Confidence.

Over 40,000 customers ended up choosing a product I built completely from scratch.

In a market full of hundreds of competitors.

This responsibility was felt to be very great.

Because each order represented a real person who put something I created into their body and trusted it to improve their well-being.

It never ceased to feel humbling.

Q: Was there a moment when you thought you had made it?

A: Absolutely.

Everything was working before.

The orders kept coming. Demand is growing faster than I expected. We’ve been processing a ton of orders, building a loyal community, and hearing incredible customer feedback.

I actually thought the hardest part was behind me.

Looking back, I used to confuse momentum with success.

And life taught me the difference.

Q: Was there a moment when you really thought the business would survive?

A: Yes.

And it wasn’t because the product didn’t work.

It would be easier to accept.

The hardest part was knowing that the product worked.

Customers loved it.

People were rearranging.

People were sharing amazing experiences.

But at the same time, everything around the product was falling apart.

The reserve could not stand.

Demand exploded faster than we could meet it.

Orders have been collected.

Customers waited longer.

The pressure increased every day.

It felt like I was seeing success and failure at the same time.

Q: What was the darkest part of the journey?

A: It was not a big event.

It was hundreds of little things happening at the same time.

Stock issues.

Customer complaints.

Operational problems.

Pressure from all sides.

And then there were the emails.

Most customers were understandably frustrated and just wanted answers.

But sometimes there were messages from people threatening to pay compensation.

Threat of legal action.

Threaten to leave negative reviews if they don’t get exactly what they want.

Some even tried to use the situation to damage the brand.

When you build something from scratch, those moments hit hard.

Because business is not just business.

The years of your life.

This is your reputation.

This is your personality.

When someone tells you they’re going to destroy something you’ve spent years building, it stays with you.

Q: How did it feel emotionally?

A: Heavy.

Really heavy.

People often talk about entrepreneurship as freedom.

No one talks about responsibility.

I remember waking up thinking about stocks.

Going to sleep thinking about saving.

Checking email and feeling my stomach.

At one point it became so intense that I hired someone to read and respond to customer emails as I faced them myself.

Not because I didn’t care.

Because I cared too much.

I took every complaint personally.

Each negative review personally.

Each angry message personally.

It was one of the hardest lessons I had to learn.

Q: At what point did you realize something had to change?

A: When I stopped recognizing the company I wanted to build.

I started Drop because I wanted to help people.

However, every day turned into a stock.

The problem.

Execution.

Stress.

The mission was buried under momentum.

That’s when I realized that growth was a distraction.

If I keep chasing volume, the business can get bigger and worse.

And I didn’t want that to happen.

Q: Most founders tried harder. What did you do?

A: On the contrary.

I hit the brakes.

Hard.

I have completely stopped paid advertising.

Which sounds crazy after spending years growing up.

But I wasn’t interested in making a bigger problem.

I wanted to build a better company.

For the first time, I stopped asking myself:

“How do we grow faster?”

And began to ask:

“How do we build something that lasts?”

I slowed everything down.

It is aimed at restoring trust.

Performance Assurance.

Systems improvement.

Improve customer experience.

Think long term instead of short term.

Patience

calmly

Behind the curtain.

At my own pace.

Q: What has kept you going through this phase of recovery?

A: Customers.

No income.

Customers.

I started reading real customer experiences again.

True.

People say the product has changed their lives.

People say they feel calmer.

Happier.

More focus.

More like yourself.

Some clients have even shared stories of reducing their dependence on medications after improving other aspects of their wellness and lifestyle.

These messages really touched me.

Because that was the reason I started Drop in the first place.

To help people.

Not by numbers.

Not in pursuit of growth.

To really make a positive difference.

Q: You openly challenge parts of the supplement industry. Why?

A: Because I believe consumers deserve better.

During the recovery phase, I spent months researching brands, formulas, ingredients, and manufacturing practices.

The more I learned, the more convinced I became that too many products were built around marketing first and effectiveness second.

Not every brand.

There are fantastic companies doing incredible work.

But there are still many places for improvement.

This made me even more determined to make the product differently.

Cleaner.

More innovative.

More efficient.

More transparent.

Q: Why did you choose liquid tinctures instead of capsules or powders?

Answer: Because I wasn’t looking for the easiest way.

I am looking for the best option.

Each manufacturer promotes capsules.

They are easier.

Cheaper.

Faster.

With the same budget, I could produce three to five times more resources.

I would probably avoid a lot of stock issues.

But that’s why I started.

I was impressed with the bioavailability and absorption.

A supplement only works if your body can actually use it.

This is one of the reasons we focus on advanced liquid formulations.

They are significantly more difficult to arrange.

It is more difficult to produce.

Requires more research and development.

But I believe they are worth it.

And I still do.

Q: Looking back now, what was the biggest lesson?

Answer: This success can hide problems.

The moment can make you feel invincible.

Development can make you believe that everything works.

Until one day life forces you to slow down and take a proper look.

Looking back, losing momentum was one of the best things that happened to me.

Because I finally gave up chasing growth and started building with intention.

The lesson was painful.

But the timing was perfect.

I had to slow down to find the mission.

And the failure that almost broke the brand became the reason for its salvation.

Q: Where is Drop today?

A: Stronger.

Smarter.

More focus.

Our flagship Happy Mind Drops will be fully back in stock in June 2026.

We are now available on Amazon UK, Ireland, Canada, in Germany and online at Tesco which is a huge milestone for us.

The foundations are stronger.

Systems are more robust.

Vision is stronger.

But the mission remains exactly the same.

Keep creating innovative products.

Keep helping people.

Continue to gain confidence.

One customer at a time.

Q: What is your mission now?

A: To create some of the most innovative products in the world.

To prove that supplements can be both fun and really effective.

To maintain higher standards.

And most importantly, creating products that make a positive difference in people’s lives.

Because money comes and goes.

Growth comes and goes.

But the effect continues.

And that’s what makes the trip worthwhile.

Founder’s note

Looking back, I wouldn’t change a single part of this trip.

The heights taught me what is possible.

The lows taught me what really matters.

Today, The Drop serves customers across multiple countries, our flagship products are back, and the mission is clearer than ever.

We are not here to build an additional company.

We exist to create products that truly improve people’s lives.

And in many ways, it’s still early days.

Follow IG for updates @enjoythedrop