If you’ve competed in any competition, whether it’s bodybuilding, a marathon, a triathlon, the Olympics, or just really want to win in this thing called life, you’ve probably noticed how much it costs to get everything right. Between meals and supplements, memberships to gyms and rehab sites, in addition to coaches, the tables add up quickly. For Justin Hibbert, a six-year Ironman athlete, it made sense that he was making $3,500 to $4,000 a month.
At the height of his training, Hibbert had a swim coach, a cycling coach, a running coach, a strength coach, a concierge doctor and a hormone specialist. However, they each controlled their line, calculated separately, largely unaware of what the others were doing. Hibbert had to synthesize everything into actionable results, and this not only cost him a lot of time and money, but also began to drain the energy he was working so hard to use.
“I knew deep down that this level of personalization was the future,” he said when he first came up with the idea for a health club based on precision medicine in 2020.
This desperation led him to stand on a Las Vegas strip one day, where he saw his idea come to fruition. But what stood between him and building it was finding people who believed in him and his vision. He did, and Everhouse was born The 22,000-square-foot private health and lifestyle club is slated to open this winter to provide access to the advanced health tools you’ll always need to enjoy a healthy, long life in a safe environment that inspires and invites you into a community of like-minded individuals.
Lifting the burden of management
Winning in life requires the right protocol, but ideally one that doesn’t burn you out along the way.
“I think the world is going through health, wellness and technology fatigue right now,” Hibbert said. “Should I be taking creatine? Should it be five milligrams? Should it be 10? And then with technology we’re going through app fatigue. How many apps do you have to have on your phone to do one thing?”
He sees Everhaus as a place that brings everything together. Each member begins by receiving a full check-up through Aerwell, the club’s dedicated medical unit. This includes blood panels, genetic testing, VO2 max and a DEXA scan for bone density, muscle mass and body fat. Doctors and medical experts then develop a protocol, review it quarterly, and adjust as needed.
Members have access to a list of different methods peptides and hormones to hyperbaric oxygen, red light, sound wave therapy and contrast therapy. In addition, a personalized AI system that takes data from any wearables you already use, manages the Everhaus schedule and manages additional orders without you having to remember which company you last ordered from.
Overseeing it all is a leadership team that Hibbert is not yet ready to name. He said he was in final talks with the chief medical officer “well-known in the space,” who chairs the medical advisory board that is currently being assembled. The board, he added, would likely skew female, a deliberate move in a field where women’s expertise in longevity medicine remains small.
From Vegas nightlife to longevity
Hibbert spent 15 years at Hakkasan Nightclub, one of the largest clubs in Las Vegas, where he rose to the position of Executive Director of VIP Marketing and oversaw a team of hosts that handled 4,000-6,000 guests a night.
Just by the nature of that environment, health is not the first thing that comes to mind. So when Hibbert wanted to make some personal adjustments, he needed a good reason so his clients wouldn’t reject it.
“I started Ironman training because I wanted to quit drinking while working in the nightlife scene and I needed an excuse to tell my clients why I wasn’t going out with them,” he said.
His night job turned into research alongside his hectic study schedule. Running VIP operations taught him how to make people feel like the experience was tailor-made for them, while training for an Ironman proved how much precision is needed to succeed in one of the toughest races you can do.
He remembered how in Hakson, no two tables were the same. A 21st birthday, bachelorette party, business party, and wedding anniversary can all happen on any night, but each requires a completely different touch. Hibbert’s job was to make each one feel important and unique. This instinct is the logic of personalization behind Everhaus.
“I think there are a lot of similarities when it comes to health and wellness,” she said. “We all want the same thing, so we show up in the same place. But when it comes to our biology and our specific goals, we’re all individually different.”
The most important eight pillars
Around the fifth year of Ironman training, Hibbert noticed something that wasn’t showing up on any of his blood panels. He had optimized himself to complete isolation.
“I’ve never felt so alone in my entire life,” she recalls. “Physically, I was in amazing shape, we’re talking about 0.01% shape, but mentally, the way I felt was terrible. That side of being human was completely zero. And I learned how important human connection is.”
Hibbert has since recaptured what that period meant to him, and when he talks about it, something visibly settles in him, the kind of ease that comes from just knowing exactly where you are with the people who matter. “My friends are my friends and they will remain forever,” he said.
This experience became the eighth and most important pillar of Everhaus: community. While each of the eight—assessment, movement, light, oxygen, infusion, contrast, touch, community—is important as part of an integrated system that reinforces each other, the sense of community is what makes it so valuable.
Hibbert said his vision for member events isn’t limited to the iconic Las Vegas venue. He plans member gatherings and curated experiences that travel with members across the country and even around the world.
Market
Las Vegas may feel like a run-down home for a club built on consistency and long-term commitment, but perhaps the time is right.
“Everyone else feels Vegas is temporary; but, when you live here, you will see how much it has grown,” he said, pointing to the development of health and sports in the city.
Las Vegas has franchises across the NFL, NHL, and now the NBA and MLB, making it one of the few cities in the country with all four major professional sports. This infrastructure brings together athletes, performance staff, sports medicine professionals and the entire ecosystem of people for whom optimized health is a professional requirement. Until Everhaus, Las Vegas had no equivalent.
“Lifelong fitness was the ceiling,” Hibbert said. “I think the timing couldn’t be better than now.”
Everhaus membership applications are now open. The Everhaus team has not yet disclosed the cost of the single membership fee, but it will provide full access.
“You don’t have to be a CEO or a top-level executive to become a member,” Hibbert said, noting that his long-term goal is to have a million members in multiple locations. “If you’re just someone who wants to take your health into your own hands, take it seriously, but you’re overwhelmed by all these options. Everhaus is the last membership you’ll ever need.”
