With strawberry summer in full swing, Fearne & Rosie, the country’s fastest growing jam brand,
took the best selling Strawberry Jam and smoothed it out nicely. Getting started at Tesco
From June, Fearne & Rosie’s Strawberry Case is the perfect summer game
everything from picnic sandwiches and Wimbledon afternoon teas to yoghurt
breakfast and seasonal pastries.
Here to help more households cut back on their sugar intake, the jam delivers all the sweet, fruity goodness you’d expect, but with 40% less sugar than regular jams. True to Fearne & Rosie form, it bursts with 70% fruit but this time no egg at all, giving the same delicious taste but with a very smooth finish! In fact, Fearne & Rosie packs every jar of strawberry preserves with an impressive 31 juicy strawberries! In addition, it is also vegetarian and contains no added concentrates (as concentrates can contain high levels of fructose).
A healthy and delicious addition to the breakfast, lunch or summer menu, why?
try this Strawberry Summer Yogurt recipe made by Fearn and Rosie, Founder.
Rachel Kettwell:
Fearne & Rosie Summer Strawberry Yogurt Bark
🍓 Mix 3 tablespoons of Fearne & Rosie Strawberry Preserves with 400 ml of Greek yogurt.
🍓 Cover a plate with greaseproof paper and pour the mixture gently.
🍓 Sprinkle with seeds, mixed berries, and an extra twist of canned strawberry jam.
🍓 Freeze for several hours or overnight
🍓 Slice, serve and enjoy.
Teacher turned entrepreneur, Rachel Kettwell, launched Fearne & Rosie in November.
2019 in order to provide the nation with more delicious, fun and healthy food choices and
significantly reducing the amount of sugar in the spread. In fact, the brand has an assumption
only during the last year, more than 20 million grams of sugar were removed from the national diet! Now it is
the UK’s fastest growing Jam brand (+140% in sales and year-on-year growth).
As well as spreading goodness through a range of healthier jams, Fearn & Rosie also prides itself on
B Corp must be certified to work with schools to provide nutritional education resources and be
supporting charitable causes, including its corporate partner Children in Need and FareShare.
Fearne & Rosie Strawberry Wireless Seed Saver is available from Tesco, Ocado.com and
Fearneandrosie.co.uk (RRP: from £3.20/310g jar).
Those who want to keep it classic can also find the original best-selling Fearne & Rosie Strawberry
Keep more on the shelves in Tesco stores than ever before. Plus, look out for it on Ocado,
Asda and Morrisons too. (RRP: £3.20 / 310g jar).
Follow the trip on Instagram: @fearne_and_rosie
For more information, images and samples please contact:
(email protected) / 07932 635 625
(email protected) / 07989 431 242
* IRI sales value of all outlets at the time of cc 52/WE September 6, 2025
About Fearne & Rosie:
- Now the UK’s fastest growing jam brand, Fearne & Rosie is on a mission to give jam back with its Great Taste Award winning 100% natural jam.
- All about spreading the goodness, Fearne & Rosie jams have 40% less sugar and 70% more fruit than standard and contain all natural ingredients and absolutely no concentrates.
- The brand is the brainchild of teacher Rachel Kettwell, who came up with the idea for the range after being frustrated by the level of sugar in products available to children across the country. He wanted a better alternative. Not healthy food – but healthier food. And so, Fearn and Rosie were born
- Based in Yorkshire, Fearn & Rosie is a registered B corporation and highly regarded for its ‘designed to give’ credentials, donating a minimum of 2% of revenue to charitable causes. The business is a corporate partner of BBC Children in Need, supports FareShare and works with schools
- Fearne & Rosie can be found across the country in leading supermarkets including Asda, Tesco, Co-op, Morrisons and Ocado, along with Holland & Barrett and 100 thrift and independent stores.
- In fact, the last 12 months alone have seen the brand roll out safely, with Asda, the Co-op and Holland & Barrett taking Fearne & Rosie from around 300 to over 5,000 stocking points nationwide.
- It is now the fastest growing Jam brand in the UK, +140% in sales and growth (Sweet Preserves, Spread, Geography: IRI All Outlets CC,52, 25 January 2026) and is proud to bring new young and family shoppers into the category.
- Fearne & Rosie’s mission is to be the UK’s most loved and trusted family brand and market leader in jams.
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