No sugar, no worries
The Dutch destroyer, Holly, is on a fetching mission thicker, better and healthier cereal to the breakfast table. Now, with the help of Morrisons, they are thrilled to be taking their delicious and playful granola to UK supermarket shelves nationwide for the first time.
From Granola Clusters in Aromatic almond protein and Protein nuts taste, to the best seller Granola Protein Crunch, six energy grains are selected. Each one has absolutely no added sugar or sweeteners and is completely vegan. Plus, they’re all full of plant-based protein and prebiotic fiber—making them good for your gut. Hooray!

Here is a summary of the range:
Whole Grains Flavored Almond Protein Clusters – Finally! Granola clusters with mixed spices, 22% protein and 0% added sugar. Whole grain mix with almonds. Amazingly delicious, if you ask us. Try it yourself. Enjoy!
Nut Protein Clusters Whole Grain Granola – Granola Clusters with 23% protein and 0% added sugar? Yes! A rich blend of hazelnuts, almonds and strong coffee. Enjoy!
Holie’s Granola Protein Chocolate Clusters – What!? Granola clusters with chocolate, 22% protein and 0% added sugar? Yes! A rich mixture of cereals with dark chocolate. And the taste? Amazingly delicious! This plant has it all!
Holly’s Protein Crunch – Granola Yes! Granola with 0% added sugar, sweeteners and 20% protein. A rich blend of hazelnuts, almonds and seeds. In other words: the beginning of a rocky day. Stay strong.
Holi’s Low Carb Crunch – This granola has 65% less carbs, 0% added sugar and no sweeteners. A good mix of nuts and seeds. Rich in protein and fiber, but above all, very tasty. Enjoy!
Peanut Butter Protein Granola Holie – OMG! The first granola with 0% added sugar, no sweeteners, 20% protein and 100% peanut butter. A unique blend of an instant classic. In other words: fill your day! You are ready for it.
Morrison’s Nationwide Score celebrated its launch by making serious waves. Both in London’s inland waterways with a guerilla e-foil pattern and across the digital world with a bold influencer campaign.
Holi is the brainchild of three Dutch entrepreneurs who decided to shake up the cereal industry and take a stand against the hidden sugar found in many popular brands. With a loyal fan base, they are now the fastest growing cereal brand in Europe. Founder Valentin Van Santvoort says, “For us, a healthy life should be fun for everyone. So in 2018 we set out on our mission to challenge the food industry with a bold, better and healthier alternative, while having some fun along the way! It’s an exciting time for us to be hitting Morrisons shelves across the country and will allow us to show more people what a really healthy breakfast looks like without compromising on texture or taste.”
With a score of 126.2, Holi is in the top 3% of B Corp-certified food brands worldwide, meeting high social and environmental standards.
Head to Morrisons now to pick up your favorite pack:
Granola Clusters (RRP: £3.99 / 400g);
Chocolate protein, peanut protein and almond protein
Granola (RRP: £3.69 / 350g);
Eating low-carb, low-protein, and protein-rich peanut butter.
Also, learn more holies.com




