We speak with Max Buontempo, founder of ORGRAN and CEO of Roma Foods Products, a family business that has produced brands like ORGRAN, the popular gluten-free food brand, and is helping to shape the modern gluten-free market.
Question. Share some insights into the history of your brand with the audience.
ORGRAN is an Australian family-owned brand that has been dedicated to producing quality food for over 40 years. Originally developed to provide safe and enjoyable food choices for people with celiac disease and food intolerances, ORGRAN has become one of the world’s most popular gluten-free brands.
The brand is proudly produced by Roma Food Products, an Australian family business with roots dating back to 1953. Throughout our history, we have been among the pioneers of the free range, investing in research, innovation and specialized manufacturing. ORGRAN introduced category-leading innovations to consumers around the world and played an important role in shaping the modern gluten-free market.
Today, ORGRAN products are enjoyed by families across Australia and exported to markets across Europe, Asia, South America, the Middle East and beyond. As our global footprint continues to expand, our commitment remains the same – to create innovative, safe and delicious foods that consumers never have to compromise on quality, choice or taste.
Question. If a consumer is new to your brand, which product should they start with and why?
A great place to start is ORGRAN Okwheat Pancake Mix. It contains everything that ORGRAN is: useful ingredients, great taste, convenience and reliability without food. What makes this product special is that we mill the buckwheat in-house, helping to preserve its freshness and nutritional qualities before blending and packaging.
As a manufacturer with more than 70 years of experience in the production of food products through Roma Food Products, we are proud to control the entire process under one roof. This allows us to maintain freshness, the highest standards of quality, consistency and allergen management while delivering products that consumers trust.
It’s a versatile family favorite and an easy introduction to the quality, innovation and flavor that have made ORGRAN the leading free range brand worldwide. For those looking for everyday kitchen products, our gluten-free pasta and breads are also among our most popular products and have helped introduce ORGRAN to consumers around the world.
Question. What has been one of the highlights of the brand’s journey so far?
A great place to start is our ORGRAN pancake mix. It contains everything that ORGRAN provides – useful ingredients, great taste, convenience and reliability without food. What makes this product special is that we mill the buckwheat in-house, helping to preserve its freshness and nutritional qualities before blending and packaging.
As with many products within the ORGRAN range, the entire manufacturing process takes place under one roof at our dedicated facility in Carrum Downs, Melbourne, giving us full control over quality, consistency and food safety.
Our specialized manufacturing environment is designed to support the integrity of our products, providing consumers with added confidence and peace of mind. The result is a delicious and versatile family favorite that serves as the perfect introduction to the quality, care and flavor that consumers can expect from our wide range.
Question. Where can we buy your products?
ORGRAN products are available nationwide through leading supermarkets, health food stores, independent retailers and online marketplaces. Consumers can find our products in major supermarket chains across Australia, independent supermarkets as well as through a network of specialist health food retailers.
All ORGRAN products are proudly manufactured in our Melbourne facility. We are passionate about supporting local manufacturing.
creating Australian jobs and manufacturing high quality products at our facility in Carrum Downs, Melbourne.
Besides Australia, ORGRAN products are exported to many countries in Europe, Asia, South America, Middle East, etc.
international markets. If you travel abroad, you may even come across ORGRAN products in specialty health food stores, independent retailers, and large supermarket chains around the world.
Question. Is there anything else you want the WellBeing / Eat Well audience to know about your brand?
At ORGRAN, we believe that dietary restrictions should never mean compromising on taste, quality or choice. For more than 40 years, we’ve been committed to creating innovative, gluten-free products that help people and families enjoy everyday meals with confidence. As part of Roma Food Products, an Australian family manufacturer with roots dating back to 1953, we are proud to continue to invest in the local industry.
manufacturing, Australian jobs and product innovation.
At a time when so much food production has been moved offshore, we are committed to developing and manufacturing ORGRAN products in Australia. Every ORGRAN product is manufactured in our Melbourne facility, combining decades of experience with ongoing research and development to meet evolving consumer needs. We are incredibly proud that Australian-made products are now being enjoyed by consumers across Australia and in countries around the world.
Although many things have changed over the decades, our commitment remains the same – to produce reliable, high-quality food products that offer pleasure, safety, innovation and peace of mind.
Websites:
visit Orgran for all Orgran Gluten-free products
visit Food of Roma to learn more about this family business and other Roma Food brands
Mobile number: +61 03 9776 9044
