As the days get longer across Britain, the changing season doesn’t just bring brighter weather – it also improves the mood of the country. New research from Yeo Valley Organic shows that longer days, blooming landscapes and more time spent outdoors have a significant impact on mental well-being.

Spring brings spiritual renewal
According to the survey, three-quarters (75%) of the respondents said that they feel lighter with the arrival of spring. From brighter mornings to warmer walks outside, spring influences offer a much-needed mental refresh after the darker winter months.
The findings also show that time in nature has benefits. More than two-thirds (65%) of Britons report that their mood improves within 15 minutes of being in a green space, underscoring the speed of nature’s impact on well-being. At the same time, more than a quarter (26%) say that the effect is immediate.
Growing importance of green spaces
Research highlights the strong link between access to nature and overall well-being. However, despite the recognition of the benefits, many people, especially urban workers, still do not spend enough time outdoors during the work week.
More than a third of respondents said that they do not have enough exposure to green spaces at work, although 77% believe that increased greening in cities will help reduce their stress.
The findings highlight the growing demand for more natural urban environments, particularly as conversations about mental health and well-being in the workplace continue.
Bringing the countryside back to the city, with the original Somerset pasture
To overcome this disconnect, Yeo Valley Organic has created an inspiring countryside escape in central London by turning part of Canary Wharf into a mini pop-up meadow.
Created using real Somerset pasture, this immersive installation recreated the sights, smells and textures of the spring countryside in a corner of the city. Visitors walking into the meadow were invited to slow down, pause and connect with the outdoors, stepping away from the pace of the city into a more peaceful and restorative environment designed to reflect the feeling of spring.
The experience includes seasonal plantings, real grass underfoot, and a soothing outdoor space designed to reflect the rejuvenating nature of the countryside in springtime.

Seasonal links between nutrition and well-being
At the heart of the installation was Yeo Valley Organic free range milk, fed by cows on a whole organic diet and allowed to graze freely on organic pastures.
Visitors were invited to enjoy a complimentary glass of milk while relaxing in the meadow, creating a sensory experience that showcases the connection between seasons, food and well-being.
The study also found that spring has a significant effect on eating habits. Almost half of Brits (44%) said they are more likely to change their diet in spring than any other time of year, while 67% believe food and drink are best enjoyed outdoors in warmer weather.
These findings reinforce the emotional and sensory relationship between nature, seasonal living, and everyday experience.
Connecting people with seasonal farming
Speaking about the campaign, Verity Richardson, of Yeo Valley Organic, said:
“Spring is when everything on the farm comes back to life. Our cows graze on lush, organic pastures full of natural diversity. We know many people want to eat more seasonally, but knowing where to start isn’t always easy.
By bringing a small piece of Yeo Valley Organic’s founding farm from Somerset to central London, we’re helping people connect with where their food comes from and experience how good milk can taste when it’s produced seasonally.



