“The Great Fast” explained: Why the holidays of several generations have gone up
New research shows the rise of “The Big List” – a growing travel trend – that shows the positive impact grandparents have on family holidays. From more downtime for parents to more playtime for kids, multigenerational travel is redefining how families spend time together.
A new survey of 1,000 British grandparents by Hilton shows that multi-generational holidays are becoming increasingly popular. A quarter (25%) say they are taking more vacations with their children and grandchildren than five years ago, and more than two-thirds (69%) have done so in the past year, and the benefits are felt by the whole family.
Benefits of the “Big List” for parents, children and grandparents
On average, grandparents spend four hours on weekends entertaining their grandchildren. This gives parents an extra 24 hours of uninterrupted child care over a normal week-long visit. Meanwhile, children get about two and a half hours of playtime and bonding time with their grandparents each day, which equates to about 14 extra hours a week.
The benefits go far beyond logistics. Grandparents report that traveling together deepens their bond with their grandchildren (83%) and strengthens relationships with their adult children (73%). Many also say it allows them to create meaningful memories (59%) while improving their sense of well-being – from feeling young and energetic (34%) to feeling better physically (34%) and emotionally healthy (33%).
Grandparents: The secret ingredient to a great family vacation
Grandparents play a unique role in enhancing the holiday experience. From treating their grandchildren (70%) and stepping into babysitting duties (66%) to leading games and activities (55%), they contribute to the joy and ease of family travel. Almost a quarter of them (23%) admit that they enjoy their “rebellious” grandparents when they are away.
According to research, 70% of grandparents say that they are more relaxed and fun with their grandchildren than with their own children. In fact, more than three-quarters (77%) openly admit to bending the rules on the weekend and adopting a playful and friendly attitude.
When the violation becomes the law of equilibrium
This relaxed attitude can sometimes cause tension. Three in ten grandparents (30%) say their rule-breaking has caused conflict with their adult children, while 25% have been told their grandchildren are spoiled too much. This is perhaps not surprising, considering that 69% admit to increasing their tolerance levels while on vacation, and 40% say that this is their favorite time.
Common grandparents’ techniques include allowing later bedtimes (63%), saying yes to extra treats (62%), playing more games (56%) and relaxing mealtime rules (41%)—all in the spirit of creating happy, lasting memories.
Gyles Brandreth on the joys of multi-generational travel
To celebrate the “Gran-Valley” phenomenon, Hilton teamed up with Giles Brandret, broadcaster, author and grandfather of seven, to explore the emotional richness of multi-generational celebrations.
Reflecting on her own experiences, Brandret shares how holidays with children and grandchildren focus on connection, spontaneity, and shared joy. From laughter over breakfast to impromptu games, these moments highlight the unique magic of grandparenting—often accompanied by a willingness to say “yes” more freely than ever before.
Multi-generational travel: The growing trend of British holidays
Multigenerational holidays are not a new concept, but they are growing in popularity. Hilton 2026 Trends Report found that almost half (48%) of Britons traveled with their grandparents as children, while one in five children (20%) now travel alone with their grandparents.
John Rogers, Hilton’s senior vice president of brand management, notes that family vacations are about creating lasting memories, and grandparents play an important role in enhancing that experience. With options like connecting rooms, flexible accommodation and a wide range of destinations, planning a generational trip is easier than ever.
How to experience the “Big List” effect
With Hilton sale Starting May 14, guests can get up to 20% discount on holidays from June 4 to September 7, 2026. This is the perfect opportunity to embrace the “Big List” effect and learn how having grandparents around can make a family celebration richer, more connected, and ultimately more memorable.
Key Takeaways: Why You Should Bind Grandma
- Parents gain valuable time and space
- Children benefit from more play time, attention and connection
- Grandparents feel empowered, valued and deeply connected
- Family relationships are strengthened through shared experiences
- The weekend will be more peaceful, joyful and memorable for everyone
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